With your website's SEO comes a lot of technical issues, errors, and surprise releases. As such, owning a website comes with a lot of responsibility, primarily of managing its SEO health. But if maintained well, an error-free and well-optimised site can be instrumental in driving your website traffic substantially.
Read through this guide to learn the following:
- Why is SEO health check important
- How to manage health check results via Crazy Domains SEO tool
- How to conduct an SEO health check without our tool
Why is SEO health check important
One of the primary reasons to do regular SEO health checks is to prevent your website from losing too many leads due to affected rankings. And, performing regular SEO health checks also ensure that your website remains in top form and works to its full potential.
But, how often does your website need an SEO health check?
The answer is simple.
The more often you conduct your SEO health check by going through your website’s SEO profile, the healthier the website will be as it helps you quickly catch and fix issues before anyone else does. The ideal time frame for regular SEO health checks is at least once every six months, whereas, for high-traffic & large websites, the frequency for website health checks should be even more.
If you've purchased our Simple SEO tool, proceed with the guide in the section below. If you haven't, you can jump to the next section, which gives you the 5 things you need to do when conducting an SEO health check - without our tool.
Note: The Crazy Domains Simple SEO tool is self-managed. If you wish for us to manage your website’s SEO, we also have dedicated SEO experts who can ensure you reach your SEO goals faster. Compare self-managed and managed SEO by reading the linked guide.
How to manage health check results via Crazy Domains SEO tool
Crazy Domains gives you a simple SEO solution true to its name: the Simple SEO tool. This guide will help you get started with your SEO project to view and manage your website's SEO health in just 2 easy steps:
- Set up an SEO Project
- View and Manage Health Check Results
Step 1: Set up an SEO Project
Once you've purchased the SEO tool, getting started is going to be as easy as accessing the tool and providing the system with your business profile and target keywords. Follow the guide below to complete your profile and get started with your first SEO Project:
Allow up to 30 minutes for the system to conduct a thorough check on your website, target keywords, and competitors. Once done, you can proceed with Step 2 below.
Step 2: View and Manage Health Check Results
The system will do the research for you. It checks your website for areas that you need to improve and it checks your target keywords against your competitors'. To view the results, click Open on "Simple SEO".
The Health Check results will appear under the Actions tab. Click on the score showing at the top-right corner of the results page to view which ones you passed.
Manage the results using filters by clicking the filter icon found on the right-side menu. Refer to the description below:
|Filter by Category
Use this filter if you're trying to find SEO actions specific to an SEO category.
- Simply tick the boxes corresponding to 1 or more categories.
|Filter by Estimate
This is especially useful for finding the right tasks that fit your available time.
- Click and drag the buttons on the right or left end of the bar, or manually set the specific time frame in the fields provided.
|Filter by Difficulty
You might want to pick easier tasks given the workload you have for the day.
- Click on a Difficulty level to display the results you need.
Now you can start building your Action Plan.
How to conduct an SEO health check without our tool
Whether you're just trying to learn about SEO or you're using a different tool - we also want to help get you up on your feet. Here are 5 things you need to do when conducting an SEO health check - without our tool:
- Check for Negative SEO Signs
- Check the Number of Indexed Pages
- Check for Proper Redirects
- Check Your Content
- Check the Technicalities
1. Check for Negative SEO Signs
It's essential to take care of negative SEO as soon as it's identified to prevent any sort of penalties. Here's how:
- Report any duplicate content
One of the ways to stop negative SEO is to check for and report duplicate content, using tools such as Copyscape, as soon as they are identified. This is important as impostors using your exact content on their websites can bring your SEO down.
- Look for spam backlinks
Spam backlinks are yet another indicator of a negative SEO attack. To tackle this, you can use tools like Monitor Backlinks to audit your website’s backlink profile easily.
2. Check the Number of Indexed Pages
To do this, you can go into your Google Webmaster Tools and pull up the Google Index, followed by checking the Index status report. Simultaneously, you can go to Google and run a search for your website by typing your URL. This will provide you with the total number of pages.
3. Check for Proper Redirects
There are different types of redirects when it comes to website functioning, with each serving a particular purpose. In case you have any redirects on your site (if you've changed your site architecture or your URL structure), make sure that the redirects are properly implemented.
4. Check Your Content
Relevant and unique content is central to the success of any websites' SEO strategy, which is why it's important to check on your content regularly to make sure it's performing at top capacity. Here's how:
- Revisit your target keywords
Your websites' SEO health check should always include a detailed analysis of how your pages rank for their targeted keywords. In case you see a page ranking lower than before, make sure you find out and understand the exact issue and analyse what can be done to bring the ranking back up.
- Update old content
Old and outdated content is a big problem for your websites' SEO. Unlike fresh and updated content which can help you draw a good amount of relevant and authority-building backlinks to boost your SEO profile, outdated content can drop the number of backlinks to that page substantially. This makes it essential to replace outdated information and update the content to be able to continue drawing in new links.
5. Check the Technicalities
As the last and final step in your SEO health check, make sure you go through the technicalities and ensure that everything is going smoothly. Here's how:
- Check the Robots.txt file
The Robots.txt file allows Google to crawl your website accurately, making it an essential component of your websites' SEO health.
- Conduct a speed test
Website speed is one of the essential parts of a good website because it’s a critical part of UX (user experience). Since Google considers your website speed while ranking the pages, this becomes an important part of SEO health.
- Update your site security
With Google taking its site security quite seriously and with Chrome displaying a warning that a website is "not secure" if it doesn't use HTTPS, your website security becomes critical to your SEO health. Remember, if your site is not secure, it could lead to less traffic and fewer sales.
SEO health checks are an important aspect of any SEO strategy. If not conducted properly, it can lead to error-prone, terribly optimised sites. Learn how Crazy Domains can help you do all that and more with this linked guide.