Before your customers share their sensitive data such as credit card information online. They want proof of identification that your website is a safe place and they can trust to do business with. One way to achieve this trust is by validating your website through Secure Sockets Layer (SSL) or even better - Extended Validation (EV) SSL Certificate. Without it, your customers might have to do their business elsewhere.
So, what is an EV SSL and how is it compared to SSL? Read through this guide to learn more about EV SSL. And, why choosing it is beneficial to your business.
EV SSL vs SSL
EV SSL is the highest standard of certifying a website’s legitimacy. And is widely known as the trusted option available for SSL Certificates. Even though EV SSL delivers the same purpose with SSL, by encrypting data passed on between your website and your user’s visit.
EV SSL however, requires a more intensive verification of the certificate from the requestor as mandated by the Certificate Authority (CA) issuing the certificate. The verification process is checked manually which includes the following:
- Checking the physical, legal and operational activities of the company that is requesting the certificate.
- Making sure that the company owns the domain they are installing the EV SSL Certificate on.
- Cross-checking official records like business licenses and incorporation documents.
- Making sure that the company are requesting the EV Certificate on their own behalf.
Conventional SSL, on the other hand, relies on public-key encryption to validate if a website is secure. But receiving a working public key is not a guarantee that a website is owned by the correct company. Hackers can manipulate networks to make use of their own public-key. Then leads to compromising the privacy of communication online.
Thus, EV SSL is the recommended certificate to secure your website’s connection down to your customer’s privacy of information. As it is thorough in verifying your website and business authenticity online.
If you are still unsure about what SSL to get, please visit this article to learn what SSL is the best for your business.
How to Identify EV SSL Certified Websites
The answer is you don’t. There is no longer a distinct indicator on your web browser if a website is validated with an EV SSL Certificate. This is due to Google’s recent announcement - removing the old colour-coding technology. Wherein the browser address bar will turn green to indicate that the website is secured and certified with the EV SSL Certificate. Instead, the only indicator you will see is the padlock icon in your web address bar.
For example, if you visit Crazy Domains' main page, and you want to know if the website is EV SSL certified. You can click on the padlock icon in the web address bar, a window will pop up showing the details of the certification of the website.
This will be the new normal indicator for all websites the user will visit online.
At present all website owners should consider getting an SSL certificate as online security is now a necessity fighting against hackers and online attacks. Getting an EV SSL is even better to give assurance to your customer that your business is real and your customer can put their trust in doing transaction online. So what are you waiting for? Get your website protected with our EV SSL plan. Please let us know if you need any further assistance, or if you have any questions. We’d love to help!