{"id":1822,"date":"2019-09-27T07:58:00","date_gmt":"2019-09-27T07:58:00","guid":{"rendered":"https:\/\/crazydomains.com\/learn\/how-search-engines-work-2\/"},"modified":"2020-06-10T15:54:35","modified_gmt":"2020-06-10T07:54:35","slug":"how-search-engines-work-2","status":"publish","type":"post","link":"https:\/\/www.crazydomains.sg\/learn\/how-search-engines-work-2\/","title":{"rendered":"How Search Engines Work, and How to Make Them Work For Your Business"},"content":{"rendered":"

Google receives 3.5 billion searches<\/a> every single day. So it\u2019s no surprise that people rely on it to learn more about businesses.<\/p>\n

When running an ecommerce website, you\u2019ll need to get on the good side of search engines.<\/p>\n

This is where search engine optimisation (SEO) steps in.<\/p>\n

SEO allows search engines to find your business website<\/a> \u2014 and <\/i>include it in relevant searches.<\/p>\n

By understanding how search engines work, you’ll know how to sharpen your SEO strategies. Plus, you\u2019ll achieve higher visibility, targeted traffic, and conversions.<\/p>\n

How Search Engines Find and Rank Results<\/span><\/span><\/h3>\n

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Search engines work through three important functions: crawl<\/b>, index<\/b>, and rank<\/b>.<\/p>\n

Crawl<\/h3>\n

The first step takes place well before you conduct a search.<\/p>\n

Search engines deploy spiders \u2014 bots that “crawl” the World Wide Web to look for new content.<\/a> Some content examples include text, images, alt tags, and documents.<\/p>\n

When spiders crawl your page, it means that search engines are looking at it. A spider then stores and forwards your website data to search engines for indexing.<\/p>\n

Index<\/h3>\n

Once spiders crawl your page, search engines later decide if it gets indexed.<\/p>\n

That\u2019s right \u2014 not all crawled pages get indexed. But how do search engines decide what\u2019s worthy?<\/p>\n

Google only wants the best for its clients: the people who use the platform to search for something.<\/p>\n

This is why it always picks new, fresh content that\u2019ll add to great user experience.<\/p>\n

If your page contains duplicate content from other indexed sites, then there\u2019s no need for Google to index yours.<\/p>\n

Rank<\/h3>\n

After indexing your page, search engines then decide where it should appear in results. This is where ranking comes into the picture.<\/p>\n

Now, when a user types in a keyword, search engines pick the most relevant results from their indexed pages.<\/p>\n

The most relevant results for that keyword get the best ranking.<\/p>\n

The results are based on several factors, which include:<\/p>\n